This is a sports drink containing simple sugars, electrolytes, and only real fruit for flavor. We originally developed it for professional athletes who were dissatisfied with the sports drinks available to them. To quell their complaints we started tinkering in our kitchen and in the field, making our own drink mix from scratch without any coloring agents, artificial sweeteners, synthetic flavoring agents, or other excess chemicals. The result is light tasting no-nonsense sports drink, that you can drink anytime you're sweating.
No more than a couple years ago, you would have been laughed out of the state if you purchased a bike with more than 160mm of travel for use in the midwest. However as time has gone on, more and... read more
100% Gloves Initial Impressions
100%, while somewhat new to the cycling industry, has been full of absolute banger products in their first couple years, showing us that not only are they serious competition for their competitors but also that they are here to stay.... read more
(First Look!) Togs coming to drop bar bikes
Togs have been a huge hit on mountain bikes since their introduction just a few years back. Used for extra hand positions and added comfort on long rides, it only made sense to bring the benefits over to drop handlebar... read more